What’s content marketing?
If the marketers and hype-meisters have confused us as to this point, I’ve tried to clarify it with this article.
What is Content Marketing?
Some of you know I have a technology product that slices and dices the insane volume of content in the hope of creating a viable plan to write meaningful stuff. This isn’t a sales pitch. The whole point of the product is to make it easier to know what to write about in service of a topic–and that the chosen topic actually is worth talking about relative to the audience and the brand sponsor. But it all just comes down to great writing. And that’s what writers need to remember about content marketing.