Tag Archives: Spun Article

Article Spinning: Are you Sh***ing me?

‘Article Spinning’ is seemingly alive and kicking. Basically, it’s a non-best practice of turning a cut and paste of an article found on someone’s blog or site and churning out multiple versions to boost another site. We’re not talking about Hemingway here.

I decided to do a test.

Researching the new FINRA rules for brokers in the financial world using social media, I came across the usual selection from the SERPs. One article was what I needed (see below with the link). Another was OK, but had an ad for ContentProfessor.com. Their claim: rapidly repurpose articles by swapping synonyms. Wow. I had to try it.

Disclosure: I’m a writer, and if you read this blog, you’ll know I might be predisposed to certain feelings on such matters.

The skinny: Yes the CP gizmo swaps out words. (see below). Yes the meat of the text remains adequate. Yes, it generates clones to game Google.

But how does it read? Reminds me of a sixth grader trying to pad his essay to hit the required number of words.

What they do is figure out how to add extra and or different words at the beginning of the sentence or the phrase. Things like, ‘For example,’ or ‘In short,’ or ‘which is to say.’ And they do it in 20+ different configurations. Like magic!

Is this evil? Lazy? Annoying? Someone still needs to check each ‘spun’ article as the versions appear to have multiple nitpicky things that’d drive a reader nuts. The content of the piece, the meat of it, is not enhanced at all. It just reads kind of funny-like.

Check out the opening from the Original, the Synonym Swap, and a Spun Article. The example I’ve used started out as a dry topic. And it still is, even after the ContentProfessor had his way with it.

EXCERPT FROM THE ORIGINAL ARTICLE

FINRA, the Financial Industry Regulatory Authority, is the watchdog agency for the financial brokerage industry. In January 2010, FINRA issued Regulatory Notice 10-36 cautioning brokerages about broker-dealers’ use of social media. FINRA released additional guidance last month, expanding upon the notice issued last year.

To explain the Guidance, FINRA is publishing a three-part podcast, the first segment of which is available now.

THE ARTICLE WITH NEW SYNONYMS ATTACHED (In brackets)

FINRA, the Financial Industry Regulatory Authority, {is the|would be the|will be the|is your} watchdog agency {for the|for your|of the|for} financial brokerage industry. In January 2010, FINRA issuedRegulatory Notice 10-36 cautioning brokerages about broker-dealers’ {use of|utilization of|consumption of|by using} {social media|social networking|social websites|advertising and marketing}. FINRA released additional guidance last month, expanding upon the notice issued {last year|a year ago|a while back|one year ago}.

{To explain|To clarify|To elucidate|To spell out} the Guidance, FINRA is publishing a three-part podcast, {the first|the very first|the initial|the earliest} segment of {which is|and that is|that’s|which happens to be} available now.

EXCERPT FROM A ‘SPUN’ ARTICLE

FINRA, the Financial Industry Regulatory Authority, would be the watchdog agency for the financial brokerage industry. In January 2010, FINRA issued cautioning brokerages about broker-dealers’ consumption of social websites.

To spell out the Guidance, the first segment of and that is available now.

Here’s a link to the original source for these comparisons. FINRA Explains Social-Media Use for Brokers :: Delaware Employment Law Blog. Thanks for letting me do the sinful synonym swap on the back of your content.